I've always preferred roll-on to spray, because most of the spray misses you and sprays the air or the person behind you or, even worse, sprays your cup of tea.
I've imagine that it probably costs as much to make the roll-on bottle as it does to make the contents. Here is the answer. This bottle can be refilled ten times, and brings the cost down.
The Bluebeard aroma is there, but it doesn't stay long - rather like the shaving soap and and Post Shave.
I prefer that it doesn't last because, if it did, it would clash with your EDT and beard oil etc.