Born in the 1920s in beautiful Florence where the products are still made, Proraso has loyally served three generations of well-groomed men. Today it enjoys the reputation as Italy’s most venerable barber shop shaving brand. For eighty years Proraso has guarded its secret formula based on Eucalyptus Oil and, in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next. We stock the best Proraso shaving creams, Proraso aftershaves and Proraso shaving soaps at very competitive prices. And don’t forget we offer flat fee delivery on all orders placed at our online shaving shop.