Moisten the area to be shaved with warm water.
(With shaving brush) Apply 1 to 1.5 shots to the side of a damp brush (shake off excess water first) or into a wet palm and start generating lather in the hand. Spread with a circular motion generating a fine, rich lather.
(Without shaving brush) Pump 1.5 to 2 shots into a wet palm and spread between both wet palms generating a fine, lather. Then apply like a face pack, stimulating and spreading with fingers.