Women Behind the Rise in Sales of World’s ‘Manliest’ Shaving Cream

By Tom Trueman on November 10, 2010

Posted in Shaving Creams, Shaving in the News, The Bluebeards Revenge | Comments (0) 

One of our best-selling brands has reported that women are behind the bumper sales of its hair-delaying shaving cream.

The Bluebeards Revenge™ is unique as it contains a miracle ingredient called ‘Decelerine’, which actually reduces hair growth every time it is used.

The premium cream, dubbed the ‘Most Manly Shaving Product On the Planet’, has been designed for men with heavy beard growth, as it can reduce a man’s stubble by 40% over just 60 days, making it’s far easier for them to shave in the morning.

The Bluebeards Revenge will tackle even the toughest of beards

Nick Gibbens, brand spokesperson, said: ”Despite the product being heavily aimed at men with heavy beard growths, we started noticing a quarter of customers buying were women. We presumed at first they were buying for their husbands, but the trend continued and is now accounting for half our sales.”

He continued: “We have conducted some research into this, and discovered that women have seen their husbands use it, or seen the Decelerine coverage, and realised that if they use it themselves, they can reduce the hair on their bodies by 40% over 60 days too. So, effectively, our ‘World’s Manliest Shaving Product’ has been hijacked by women to reduce the hair growth on their legs, underarms and bikini line!“

The Shaving Shack is even stocking pink shaving brushes

The brand revealed over 2,000 women have snapped up its miracle anti-hair product since its summer launch, and the brand has had to source more feminine shaving brushes (which we also sell at The Shaving Shack) as, unlike regular shaving gels, shaving creams require a brush to lather the cream over the skin, and their new female customers complained that traditional brushes were too manly. Female shavers have also indicated that they enjoy the sensation of using the cream with a brush.

We have just introduced a line of pink Mach3 razors

Nick added: “Despite having almost every pink shaving brush in the UK, we have today sold out of these as women are snapping them up with almost every purchase of The Bluebeards Revenge™! We’re having extraordinarily good feedback from our female customers, and because of the huge (and completely unexpected!) surge in our new customer base, we’re doing our bit and giving a donation from every sale to breast cancer charities during Breast Cancer Awareness Month.”

Another reason for this female beauty phenomenon has been attributed to the new face of The Bluebeards Revenge™, Sacha Harding, who was recently crowned Britain’s manliest man. Sacha, the Bedford Blues rugby star, polled more than 140,000 votes to win a nationwide competition and a lucrative one-year modelling contract with The Bluebeards Revenge™.

The Bluebeards Revenge™ is available to buy from our online shaving shop, priced £14.99. A tub will last approximately 3-5 months.

The Bluebeards Revenge™ shaving cream was initially designed for real men with heavy beard growth like US flint knapper Mike Cook (see video below).


About Tom Trueman:


 Women Behind the Rise in Sales of Worlds Manliest Shaving Cream
Tom, a self-proclaimed 'Real Man', is the manager of The Shaving Shack shop and expert shaving advisor. He has previously been in the Canadian Special Forces (Echo Force) and the Royal Canadian Mounted Police (booted out for alleged but unproven misconduct). He has also been a lumberjack (developed the 'Human Chainsaw" technique). He relocated to the UK to become an offshore Firefighter (nicknamed "Asbestos Tom"). His interests include diving, self defence and martial arts, survival cookery, bushcraft, arm wrestling, bunjee jumping, white water swimming, watching Steven Seagal films, and shaving with cut-throat razors.

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About The Shaving Shack

The Shaving Shack offers a no-nonsense range of top quality wet shaving, mens grooming and mens skincare products designed for Real Men, direct to your door. 

Shaving brushes, razors, shaving soaps, soap bowls, shaving accessories, shaving creams and shaving sets to suit every budget...and regular shoppers get even better value with our Shave Points Discounts!


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