Men obsessed with personal grooming
April 15, 2010 · Posted in Shaving in the News · Comment
A recent survey has found that men in the UK are obsessed with personal grooming.
A quarter of British males spend as much on their looks as their partners, the survey by shaving company Gillette revealed.
And almost half of those asked would forfeit a night in the pub to afford their beauty regime.
Mike Shallcross, deputy editor of Men’s Health magazine, told the Daily Express newspaper: “The findings are further proof that British blokes have moved on from the old lager lout stereotype.”
The British male beauty market was worth a whopping £920m in 2009.
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