Ladies give their men the James Bond treatment with a close shave – Retailer reports bumper female sales of cut throat razors
Woman make up 73% of cut throat razor sales since Skyfall DVD release, with two-thirds planning to use the tools to give their man the best shave of his life
Women are getting more hands on with their men following the saucy shaving scene in the recent James Bond film release of Skyfall.
The newest in the Bond series, which was released on DVD and Blu-ray on Monday 18th February and is available on the Sky store, sees actress Naomie Harris take control of the blade to give 007, AKA Daniel Craig, the best shave of his life with a cut throat razor, uttering the words; ‘sometimes the old ways are the best’.
This sexy scene has inspired women all over the world to pick up a cut throat razor and do the job themselves, James Bond style. The Shaving Shack, the UK’s leading online retailer of premium shaving products, found that sales of their cut throat razors had tripled within five days of the Skyfall DVD/Blue-ray release, with women taking on a whopping 73% of these sales.
Woman have made up 73% of cut throat razor sales since Skyfall DVD release
This unusual trend led to the men’s grooming company conducting an email survey of these female customers. They surveyed 1,005 women and found that two thirds (66%) of these were intending to use the tools themselves to give their other half the best shave of his life.
And Scottish lasses are leading this trend, with 167 out of 220 Scottish customers surveyed (76%) intending to give their own Bond a close shave.
English ladies took second place, with 445 out of the 666 (67%) surveyed planning on carrying out a cut throat shave, followed by Welsh women (50%) and Northern Irish (43%). Thirty-eight per cent of women from outside of the UK plan to use the shaving weapons on their man.
The company has attributed this trend to the release of Skyfall with Miss Moneypenny’s take charge moment, inspiring ladies to give their man the James Bond treatment.
Nick Gibbens, brand manager at The Shaving Shack, said: “It’s great to see more women taking control of their partner’s grooming and who wouldn’t want to recreate the shaving scene from Skyfall?
“I’m sure couples are still feeling the love after Valentine’s Day and for men, it’s nice to be able to sit back and let someone else do the hard work.
“Skyfall saw Bond return to his Scottish roots and perhaps this is why more ladies from Scotland than any other country surveyed are keen to take control of the razor.
“Shaving with a cut throat razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice.”
Women need not cut corners – or chins – when shaving their men, as The Shaving Shack have put together a handy how to film to help these women give their men the best possible cut throat shave.
You can also watch the video at: http://youtu.be/qMVAhDqPbv0
-Ends -
Notes to editors
For more information, please contact: Nick Gibbens on telephone 01752 898191 or email [email protected].
About The Shaving Shack:
The Shaving Shack is one of the UK’s leading online retailers of high quality wet shaving accessories. The firm stocks high end razors, shaving brushes, double edge razor blades, shaving creams, soaps, bowls, pre-shave lotions and gels, alum bocks and aftershave lotions.
More information can be found at http://www.shaving-shack.com.
###
James Bond Skyfall film inspires psoriasis sufferer to dump multi-bladed cartridge razor & embrace cut throat shaving
For many men around the world shaving can be a very painful daily activity, and something that is a regarded as a chore and not the pleasure it should be.
Psoriasis sufferer Neil Jary was a guy you could put into this category, but fortunately for him after watching the latest James Bond film Skyfall he decided to dump his multi-bladed cartridge razor and instead opt for a cut throat shavette.
During a scene in Skyfall, British actress Naomie Harris gives 007, played by Daniel Craig, a close shave using a cut throat razor, whispering in his ear “sometimes the old ways are the best” as she performs the shave.
Neil works the shaving cream into his beard
Here is Neil’s story/journey:
“I have psoriasis and as such shaving became a chore. I would shave maybe once or twice a week when my partner hinted I was too stubbly by calling me “spike”!
I’ve been looking at straight razors for ages and the scene in Skyfall finally got my curiosity hooked and I quickly found The Shaving Shack! I’ve been a multi-bladed cartridge razor user since I started shaving; was it really the best a man can get? Surely if anyone knew best it was Bond!
Neil gets to work on the shave
One purchase of a shavette later (I didn’t think I would justify a full blown cut throat to begin with!) and I was eager to get going. My first attempt was fumbling to say the least but the closeness of the shave and lack of irritation proved to me that it might be worth carrying on and investing time and money to move forwards!
And to be honest it was thrilling to do! Nerve tingling and scary but thrilling none the less!
A few more purchases of some quality shaving cream, some pre shave oil and an alum block have followed and my second shave; after only two days (an almost unheard of short time span for shaving with my cartridge razor) proved to be even more successful! One very minor nick and the closest shave I’ve had in years!
Neil enjoys a close shave with his shavette razor
It actually feels like I’m pampering myself! Not something I’m used to being a born and bred rugged outdoors type of guy!! But it genuinely is a pleasure! I’ve yet to try the pre shave oil, but I’m actually looking forwards to the shave! I actually want my stubble to grow faster so I can “treat” myself again!
All in all a shocking discovery but one I’m happy to indulge in! It takes time, patience, and skill and focus! All things that make this method of shaving a pleasure! It’s something a man can master; a technique to learn and hone until it’s perfect! A man likes to have skills to practice and shaving with a straight razor is amongst the very greatest to learn I can now see!
So thanks to 007 James Bond and The Shaving Shack for getting me on the right path….now if only I can persuade the missus into some Miss Moneypenny role play I’ll be laughing!”
Looking good Neil
Do you have a wet shaving story to tell the world? If you would like see your article posted on The Shaving Shack Blog, email [email protected].
Learn to shave like Bond, James Bond - Bluebeards launches cut throat razor shaving guide
Bluebeards release 007 inspired cut throat shaving video because ‘sometimes the old ways are the best’
Following a surge in cut throat razor sales with the release of new James Bond film, Skyfall, leading men’s grooming brand The Bluebeards Revenge have released a handy how-to film to ensure their customers know how to get the best out of their cut throat shave.
The short film, which has been made in collaboration with Jacks of London, is, of course, spy inspired by the film, and is full of top tips for the customer to achieve the correct technique when using their shiny new cut throat shavette razor.
On the film’s cinema release, which included a saucy shaving scene with actors Daniel Craig and Naomie Harris, The Bluebeards Revenge saw their cut throat style razor sales surge ten-fold. The scene saw 007 receive a close shave using a cut throat razor with Harris uttering the words; ‘sometimes the old ways are the best.’
Shaving with a cut throat razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice.
The Bluebeards Revenge wants to ensure the customer really gets the best out of their buy so have put the film together to teach men how to get the best shave and women, how to give the best shave.
The handy shavette razor is similar to a straight or cut throat razor but is a more cost effective alternative and requires less maintenance as it uses changeable blades, meaning no stropping or honing. It can save time for those who are in a hurry, but still want to experience the luxury of a wet shave.
The Bluebeards Revenge crew visited Jacks of London’s upmarket Guilford barbershop to film the clip and resident Barber Sandra Morgan showcases her skills and talks you through the key elements and process involved when guaranteeing a great shave.
These include the correct way to prepare your face for a cut throat/shavette shave, holding the razor in the correct way, shaving in the right direction and after care for your skin when the shave is complete.
Justin Bullock, Marketing Manager for The Bluebeards Revenge, said: “We’ve had lots of customers wanting to ‘get a razor like Bond’ – it’s opened up the idea of cut-throat shaving to a whole new group of guys.
“Hopefully our cut throat shaving video will not only entertain, but it will also ensure men all around the world are clean shaven, and not stirred.”
Youtube video link
Shave like James Bond (007) – Top tips for the perfect cut throat shave
In the latest James Bond film Skyfall, British actress Naomie Harris is quite cutting edge.
She gives 007 (Daniel Craig) a very close shave in one intimate scene in the 23rd installment of the secret agent franchise.
Naomie uses a cut throat/straight razor to give James the shave of his live. “Sometimes the old ways are the best,” Naomie says as she shaves him with the iconic razor.
The 36-year-old has since revealed she was sent to barber shop school to practise shaving balloons to prepare for the steamy scene.
Shaving with a cut throat razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice.
But if you’re looking to change your shavings habits and take the exciting journey into straight razor shaving, then these tips will help you on your way.
Preparing your face for a cut throat shave
The key to a painless shave is to use plenty of warm or hot water before shaving. Either have a bath, shower or use a hot flannel to soften the bristles and open up the pores of the skin.
Make sure you massage your chosen shaving cream thoroughly into your stubble or beard. Use your fingers or a decent shaving brush. For straight cut shaving to work, the lather must not be allowed to dry.
Holding and using the razor
Hold the razor with your dominant hand. Your thumb should be on the underside of the shank against the shoulder. Your index, middle and ring fingers should be on the opposite side (top) of the shank. The handle should be between your ring and little finger, with the little finger resting on the crescent shaped tang. Some people prefer to have the ring finger on the tang also, but this is a matter of choice.
Now for the shave! With your other hand, stretch the skin as tight as you can get it. It is recommended to hold the blade at a 30 degree angle to the skin otherwise you’ll get cut! A useful way of starting is to lie the blade flat against your cheek and then lift the spine to the desired angle of 30 degrees before applying your first stroke. Use very little pressure and apply even strokes with the razor in the direction of the hair growth.
Below is an example of the general direction you might want to shave using your straight razor.
Once you’ve finished with your first shave you can then rinse, relather and shave again. This time though, you should go against the grain/direction of hair growth.
When you have finished shaving, rinse the shaved area with warm water and then follow up with a cool water rinse to close the pores.
If you cut yourself use an Alum Block!
Straight Razor Care
When you’ve finished shaving, rinse the razor in some running water. Dry it by dabbing it with a cloth. It is also good practice to apply a little bit of machine oil or similar to help prevent the blade from rusting.
You will be looking as good as 007 in no time…..
Stropping the razor
To maintain a keen edge on the razor regular stropping is a must. Stropping aligns the edge of the blade so that the steel is pointing in the same direction -note that it is not sharpening which is called ‘honing’ and is done using a wetstone. Simply attach one end of the strop to an immovable object, like a bedpost, and hold it taut with the other end in your other hand.
Using light pressure, run the blade horizontally up the leather surface, with the blade flat against the leather and the sharp side facing you. At the end of the stroke, flip the blade over so it’s again facing you as you run the blade horizontally back down the strop. It is recommended to do this about 40-60 times.
The Shaving Shack sells a great selection of quality cut throat razors. And don’t forget we offer flat fee delivery on all orders placed at our online shaving shop.
-
Stay connected:
-
Keep up to date
-
-
