Desperate move by Asda to halt growing trend towards double edged shaving
It has recently been reported that British supermarket giant Asda is to significantly reduce the cost of its Gillette razors by up to 40 percent.
And while this is an admirable move at last for those who use the brand’s shaving products, especially when you think of how cheap it is to actually make these blades, the fact still remains that razors which utilise disposable cartridges such as Mach 3 and Fusion still do not provide value for money for the country’s men.
Double edge shaving is not just cheaper in the long run but also the choice of real men
The company has decided to finally act against widespread anger from guys who have been complaining about the cost of shaving products over the past few years. Therefore, it is no surprise then that many of these men are turning back towards retro wet shaving products like double edged razors.
Even though the cost of replacement cartridges may be dropping, by over a third, by at least one supermarket, the truth is, Gillette razor blades will still end up being more costly in the long run. As Britain’s men of shaving age are waking up to the thought that double edged razors are not just a traditional shaving product confined to the distant past, but make for a luxurious and much more enjoyable experience, people are growing tired of the gimmick which Gillette started when replacement razors were first introduced.
Marketing can only get you so far, and now men are beginning to take a stand against the rising cost of shaving products from the likes of Gillette and aren’t prepared to shell out a small fortune on blades which only cost about 5 pence to manufacture (with a 4,000 percent mark-up).
They may have been clever in getting top sports stars like Roger Federer and Thierry Henry to promote their shaving products, but this latest move by Asda only goes to show that while the blanket pricing from Gillette may be over, the damage has already been done. For those switching to the affordable yet luxurious world of double edged shaving, all we can do is welcome you to the real men’s club.
Double Edge Shaving vs Mach 3
BEAT THE CREDIT SQUEEZE! LUXURY DOUBLE EDGE SHAVING FOR THE MODERN MAN!
Why are so many people switching from Mach 3? The cost, the affordable luxury and of course the sheer pleasure.
Recently there has been a huge demand for double edge shaving as people increasingly turn away from expensive multi-bladed systems and start to enjoy the daily chore that most men face each morning.
You will save money. As the following example shows, you will actually save money in the longer term. Not bad during a recession, saving money and enjoying luxury every day!
PRICE COMPARISON MACH3 VS DOUBLE EDGE
Based on an average use of one Mach3 cartridge / two double edged razor blades a week
MACH3 CARTRIDGE YEARLY COST
Typical cost for twelve cartridges is £11.99 – (£11.99 divided by 12 weeks of shaving x 52 weeks a year = £51.96 for a year’s worth of Mach3 cartridges.)
DOUBLE EDGED BLADE YEARLY COST
At the Shaving Shack, we do 30 blades for £5.99 (15 weeks shaving at two blades a week). So: £5.99 divided by 15 weeks of shaving x 52 weeks a year = £20.76 for a year’s worth of double edged razor blades.
That’s a saving of around £31 a year and less than half the cost of shaving with Mach3s.
Merkur 570 Chrome Progress Safety Razor
In the first year the saving is more than enough to cover the investment of a double edge razor.
OK, I’m interested! What kit do I need? These are the basics:
Double Edge Safety Razor – by far the most popular for newbies and veterans alike is the Merkur 34C (£28.99) and the longer handled version, the Merkur 38C (£33.99). As a cheaper alternative I would recommend the latest Parker razors (£20.99)
If you really want to treat yourself to a contemporary looking razor then look no further than the Merkur Futur (£44.99), a fantastic piece of German engineering!
Double Edge Razor Blades – buying one of the razors above will qualify you for our free gift of 10 free double edge blades for spending over £9.99 – that’s about 5 weeks of shaving on average and a great start!
Shaving Cream – for the perfect creamy rich lather forget goop in a can! Try some great quality yet inexpensive Proraso (£5.50) or Omega (£3.95) cream.
For affordable luxury and some great scents, indulge in any of the Taylor of Old Bond Street range (£6.95) offering the best value for money quality you will find today.
Shaving Brush – treat yourself to a badger brush such as our popular Buccaneer (£14.99) or Pure Badger (£15.99) brush which is used to apply the lather.
Again, for something a little bit special try the GB Kent badger brushes (from £27.99) or the ultra luxurious Simpsons range (from £64.99).
So, by investing a total of less than £40 based on the recommended products above you can experience this wonderful world of luxurious shaving and make savings year on year!
Lastly, don’t forget our Shave Points Rewards Program which rewards regular shoppers. Example, spend £60 on products and get 60 Shave Points. 15 Shave Points can be redeemed for £1 so the above example would give you the equivalent of £4 off your next order.
So why are double edged razors still the razor of choice for real men?
These days, while you are watching anything on TV it is almost impossible to escape from the latest ads describing how great the ‘new’ electric razor blades actually are. These models are so much better than the last, apparently, and will give you the best shave possible. That is, if you believe all the hype.
There is so much money to be made from getting males who are old enough to shave to spend their hard earned cash on the latest all singing and all dancing electric razors. Not only do they cost a packet in the first place, you have to spend a fortune each year on expensive replacement blades.
Merkur 33C Classic
Therefore, it is no wonder to learn that many blokes are not taken in by this clever marketing but judge their razor solely on results. It is no secret that the old ways are usually the best. Sure, you can always claim to improve on shaving products, but at the end of the day the quality of the shave speaks for itself.
If you need reminding of the benefits of using double edged razors, then firstly, there is the amount of money to be saved. Just by switching from a Mach3 or Fusion model to a double edged razor you will start to notice the extra cash you have in your wallet, which you can put to good use.
The main reason that these razors are superior is the effectiveness and closeness of the shave, with less irritation of the skin. Electric razors pull on your facial hair, leave more stubble and are decidedly uncomfortable to use. It is also a myth that electric razors are faster to use too.
Double edge razors are surprisingly easy to use and the investment in these decent razors is certainly worth it in the long run, as real men can testify. Indeed, many men have tried out these electric gimmicks and have now gone back to a traditional, manual razor.
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