Desperate move by Asda to halt growing trend towards double edged shaving
It has recently been reported that British supermarket giant Asda is to significantly reduce the cost of its Gillette razors by up to 40 percent.
And while this is an admirable move at last for those who use the brand’s shaving products, especially when you think of how cheap it is to actually make these blades, the fact still remains that razors which utilise disposable cartridges such as Mach 3 and Fusion still do not provide value for money for the country’s men.
The company has decided to finally act against widespread anger from guys who have been complaining about the cost of shaving products over the past few years. Therefore, it is no surprise then that many of these men are turning back towards retro wet shaving products like double edged razors.
Even though the cost of replacement cartridges may be dropping, by over a third, by at least one supermarket, the truth is, Gillette razor blades will still end up being more costly in the long run. As Britain’s men of shaving age are waking up to the thought that double edged razors are not just a traditional shaving product confined to the distant past, but make for a luxurious and much more enjoyable experience, people are growing tired of the gimmick which Gillette started when replacement razors were first introduced.
Marketing can only get you so far, and now men are beginning to take a stand against the rising cost of shaving products from the likes of Gillette and aren’t prepared to shell out a small fortune on blades which only cost about 5 pence to manufacture (with a 4,000 percent mark-up).
They may have been clever in getting top sports stars like Roger Federer and Thierry Henry to promote their shaving products, but this latest move by Asda only goes to show that while the blanket pricing from Gillette may be over, the damage has already been done. For those switching to the affordable yet luxurious world of double edged shaving, all we can do is welcome you to the real men’s club.
Tom, a self-proclaimed 'Real Man', is the manager of The Shaving Shack shop and expert shaving advisor. He has previously been in the Canadian Special Forces (Echo Force) and the Royal Canadian Mounted Police (booted out for alleged but unproven misconduct). He has also been a lumberjack (developed the 'Human Chainsaw" technique). He relocated to the UK to become an offshore Firefighter (nicknamed "Asbestos Tom"). His interests include diving, self defence and martial arts, survival cookery, bushcraft, arm wrestling, bunjee jumping, white water swimming, watching Steven Seagal films, and shaving with cut-throat razors.
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